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Amazon is a company that offers everything from retail to web services to digital media. It succeeds because of its leadership principles and strategy — which Jeff Bezos drew on a napkin:
For books (Amazon’s first industry), this strategy translates to:
- Lower cost structure due to no physical stores.
- Lower prices due to cost savings.
- Better customer experience due to lower prices and faster delivery.
- More customer traffic due to better customer experience.
- More sellers (publishers, writers) due to more customers.
- Better selection of books due to more publishers and writers.
17 years ago, Jeff started a space company called Blue Origin. The vision:
A trillion humans in the solar system.
Watching a recent interview with Jeff, it’s clear that space is the final industry that he wants to disrupt. Today, most rockets are expensive and not reusable. As a result, only large governments, corporations and billionaires can afford to play in the space industry. Here’s how I think Jeff wants to disrupt this:
- Lower cost structure due to reusable rockets with better engines.
- Lower prices due to lower rocket costs.
- Better customer experience for space flight due to lower prices, better safety, and better comfort (more comfortable than sitting in coach?).
- More customer traffic due to better space flight experience.
- More sellers (entrepreneurs) who want to build space companies.
- Better selection in ways to go to space and things to do in space due to more space companies.
As Jeff puts it:
“I want to build the infrastructure to make it possible for two kids in a dorm room to create a giant space company.”
Let’s hope he (or this other guy) succeeds.